We dispatch hundreds of products each day from numerous brands. Obviously, some brands move faster than the others. Brand plays a major role in our decisions concerning which product to stock and also regarding the quantity to be stocked.
Fast Moving Consumer Goods (FMCG) companies are battling for market share in the world’s second largest market for consumer goods. A major challenge for these companies is that India is not a homogenous market. India is a very diverse market and it explains why companies have a wide range of brands and products within the same product segment.
An extensive distribution network and wide range of products are very important for success in the Indian sub continent. A significant number of consumers are now buying their groceries online. Thus, partnering with online groceries is increasingly becoming imperative for the FMCG companies.
Below is a list of top 5 FMCG companies in India.
A subsidiary of British-Dutch company Unilever, Hindustan Unilever Limited occupies the top spot. The company is based in Mumbai. The company sells a wide range of products in segments like food, beverage, personal care, home care and water purification.
Some of the company’s most popular brands include Annapurna, Bru, Brooke Bond, Kissan, Lipton, Knorr, Kwality Wall’s, Rin, Domex, Comfort, Vim, Surf Ecel, Dove, Close Up, Axe, Clinic Plus, Brylcreem, Pureit and dozens more.
This US-based company operates globally. The company is a global leader in the consumer products segment with focus on health care, personal care and household products. It also offers veterinary products under the Hill’s Pet Nutrition brand.
Some of the company’s well-recognized brands include Colgate, Cibaca, Palmolive, Sanex, Protex and Ultra Brite.
ITC is based in Kolkata, West Bengal. In addition to FMCG, the company’s business segments include Hotels, Agri business, Paperboards & Packing, and Information Technology. The bulk of the company’s profits used to come from its cigarettes business. But gradually its other businesses are contributing a bigger share of its profits.
In its FMCG business the company offers products in Foods, Personal Care, Education and Stationery, Branded Apparel and Cigarettes segments. The company’s popular FMCG brands include Aashirvaad, Sunfeast, Candyman, Bingo, Horlicks, B Natural, Vivel, Engage, Classmate, Fiama Di Wills among others.
This Switzerland based company is a global leader in the food and drink segment. Nestlé’s product range includes dairy products, baby food, coffee and tea, breakfast cereals, snacks, ice cream, frozen food, confectionary and pet food.
The company’s food brands are very popular around the world. These brands include Nescafe, Kit Kat, Maggi, Nespresso, Smarties, Nesquik, Vittel and Stouffer’s. The company has operations in 194 countries around the world.
Parle Agro is an India based private company. The company primarily operates in the food and beverages segment. Parle’s most popular brands include Frooti, Appy, Hippo, LMN and Bailey.
The company sold a number of very popular brands to Coca-Cola in 1993. These brands include Maaza, Limca, Thums Up, Gold Spot and Citra.